is this who i am now- ayza September 7, 2023 Watching grey’s, pose, satc and ugly betty on tiktok rn and always think hey i might actually start the rewatch after i close tiktok but i DON’T. But with TikTok accounts spitting random clips of shows directly to for-you-pages, TikTok parts aren’t distracting people who are scrolling - they’re genuinely influencing what TikTok users are watching. On its own, Ugly Betty’s rise in popularity would probably have happened eventually, as a show’s addition to a prime billing spot on Netflix can help bring about a new afterlife, as Rolling Stone’s Alan Sepinwall recently reported. The accounts that post these have hundreds of thousands of followers, with videos reaching anywhere from 15,000 to 4 million views. There are hundreds of TikTok Parts of Grey’s Anatomy, Suits, South Park, 9-1-1, and even the children’s show Bluey. Ugly Betty isn’t the only show getting this treatment. Google Trends shows interest in the series increased by 500 percent, and hashtags related to Ugly Betty have over 5.5 million views on TikTok, with the top 15 most popular edits all made after Aug. 1, it took less than two weeks for Ugly Betty to experience a renaissance online. And for the average TikTok user, while they might open the app with the intention of scrolling, a stray part of an episode on a for-you-page can spark an hourslong binge of a show over dozens of TikToks.īefore this summer, the ABC comedy Ugly Betty was a perfect example of early 2000s television, a popular show filled with a now-in-their-primes cast - but without any of the online engagement of older series like The Office, 30 Rock, or Gilmore Girls. They’re usually captioned with the show’s title or perhaps hashtagged with an actor’s name, but the one thing most have in common is a tag delineating what part they are in a sequence. The best way to understand TikTok Parts, as the trend is known, is to take its name at face value: Accounts on the social media app take full-length episodes of television shows or films and split them into parts around two to three minutes. And the format is not just bringing these series back into the zeitgeist - it’s also helping streamers get around the promotion ban during the ongoing writers and actors strikes. The casting throughout is strong and I’d guess a couple of actors are going to get a nice boost (Jerome already seems to be in a lot of stuff).How do people watch their favorite TV shows? Using a cable provider? Bought season by season direct on demand? Switching on whichever streaming service has it at the moment? Well, on TikTok, one of the most popular ways to consume media right now is watching episodes broken up into dozens of three-minute snippets. There’s a crime and punishment story that circles back and slices through the previous ideas - capitalism and race - while simultaneously skewering billionaires and giving the great Walter Goggins another fine role to play. (One so random I’m not even going to mention it so as not to ruin it). ) that, in retrospect, probably didn’t land with some folks but neither were they set up to be consequentially so just a nice perk for the locals.Īnd yes, some fun (and random) cameos. There were a lot of Oakland-specific jokes and references ( side shows, the Lower Bottoms, etc. It’s also a visually tricky idea to put the main character, Cootie (Jharrel Jerome) out into the world and it was delightful in different ways to see how Riley managed this and where he went with it (some absurdism and even some freaky sex). Well, for starters it’s about a 13-foot-tall black teenager in Oakland (my hometown) and conceptually that’s just a magnificent chef’s kiss idea on how to talk about race. Riley is a fervent anti-capitalist and that’s one of the (many) themes in the series - on Amazon of all places - but that was my least favorite part of the series (not because it wasn’t well done but because it pales next to the other stuff).
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